Digital Marketing Specialist Vancouver Hybrid

Hexafusion Canada Inc., a leading IT Managed Service Provider specializing in AI-powered IT support and cybersecurity, is seeking a proactive and detail-oriented Digital Marketing and Lead Generation Specialist to join our growing team. You will be instrumental in executing digital marketing strategies, managing our web presence, and generating high-quality leads for our cutting-edge AI-driven services.

This is a 3-month fixed-term contract with potential for growth, offering a hybrid work environment in Vancouver, BC.

What You Will Do

• Develop and execute digital marketing campaigns across LinkedIn, Google Ads, email marketing platforms, and organic SEO strategies.
• Manage and update the company’s website (Joomla), ensuring SEO optimization and content alignment.
• Build targeted prospect lists and engage decision-makers through personalized messaging on platforms like LinkedIn Sales Navigator.
• Create and manage email marketing campaigns via HubSpot and Mailchimp, including list management, segmentation, and reporting.
• Manage Hexafusion’s Social media and YouTube channels, including posting educational and promotional video content to strengthen brand authority.
• Design and coordinate webinars, virtual events, and online workshops to generate inbound interest.
• Analyze and report on digital marketing KPIs and campaign effectiveness, providing actionable insights.
• Support the preparation of marketing materials and landing pages in collaboration with leadership and technical teams.

Essential Requirements

• Work Authorization: Must be legally authorized to work in Canada (Canadian citizen, permanent resident, or valid open work permit holder). LMIA or employer-sponsored work permit transfers are NOT provided.
• Experience: 2+ years of hands-on experience in digital marketing, B2B lead generation, or marketing coordination roles.
• Proficiency: Strong proficiency managing LinkedIn campaigns, CRM systems (HubSpot preferred), and email platforms (Mailchimp, Brevo).
• Technical Skills: Basic experience managing website content through Joomla (or similar CMS) and a solid understanding of SEO principles.
• Communication: Excellent professional writing and communication skills in English. Candidates must be able to communicate fluently without relying on AI content-generation or translation tools.
• AI Tools: Familiarity with AI-assisted content creation platforms (e.g., Jasper, Copy.ai) and basic prompt writing for marketing use. Experience using AI-based SEO/keyword research tools (e.g., SEMrush, Surfer SEO).
• Automation: Familiarity with no-code automation platforms such as Zapier, Make (Integromat), or n8n for building marketing workflows.

Compensation and Benefits

• Pay: $25.00 – $30.00 per hour.
• Expected Hours: Part-time, 20 – 25 hours per week.
• Benefits: Dental care, flexible schedule, paid time off, and work from home flexibility (hybrid model).
• Growth: Paid training, mentorship, and opportunities to grow into a full-time role as Hexafusion expands.

Application and Screening Notes

• All applications must be submitted through the online platform; no phone calls or unsolicited emails.
• Shortlisted candidates will be required to complete a preliminary asynchronous AI-based voice or video interview before any live interviews. By applying, you consent to participate in AI-driven screening.
• Offers are contingent upon successful completion of background screening (credit and criminal record checks).