We are a fiercely world-class, Nova Scotian global marketing service provider specializing in web publishing. We are seeking a Content Marketing Strategist to join our team in Bedford, NS, with a flexible hybrid working model. This role is perfect if you are looking for accelerated opportunities where you can feel empowered to grow, learn, and contribute at the crossroads of innovation and results.
Your New Role: Strategy and Leadership
Reporting to the Senior Content Marketing Manager, you will be primarily responsible for supporting the on- and off-site content omni-marketing strategy for websites within your assigned portfolio. This role requires a blend of creativity, analytical prowess, and leadership to drive brand engagement and meet commercial goals.
Key Responsibilities:
- Team Management: Manage a multi-disciplinary team, including Content Coordinators, Brand Marketing Coordinators, Outreach Specialists, Writers, and Content Creators/Influencers, ensuring steady workflow and high performance.
- Strategy Development: Disseminate overarching strategy into key initiatives based on thorough competitive research and analysis in the areas of email marketing, social media, digital PR, and content.
- Execution: Lead the execution of on- and off-site content strategies, prioritizing tasks and projects based on franchise priorities.
- Collaboration: Support Franchise Partners by providing recommendations for comprehensive omni-marketing and content strategies aligned with website objectives and SEO best practices.
- Analysis & Optimization: Monitor, analyze, and report on engagement data across all content, identifying trends and opportunities for optimization to enhance the overall digital footprint.
- Innovation: Continuously research, identify, and fill content gaps, contributing to design/product feedback cycles on franchise properties.
Qualifications and Skills
- Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Experience: 3+ years of experience in content, brand marketing, or a similar strategic role.
- Leadership: Proven experience managing or guiding a multi-disciplinary team.
- Technical Skills: Proficiency in data analysis and ROI measurement.
- Attributes: Strong leadership, collaboration, excellent organizational, and communication skills, with the ability to manage multiple projects simultaneously.
What’s in it for You
We offer a professional, people-first culture and a range of top-tier benefits:
- Health & Wellness: Full medical benefits from day one for you and your family, including 100% employer-paid coverage for top-tier Health and Dental Benefits, and an annual fitness allowance.
- Time Off: Start with 3 weeks annual vacation time, with extra time accrued annually, flexible sick days, and a Work From Abroad program (up to four weeks per year).
- Financial: Group RSP with employer contributions and a generous maternity leave top-up program.
- Work Environment: Hybrid working model in our office with a beautiful waterfront view, an in-office gym, and a fully stocked café.
- Equipment: Top-of-the-line equipment to thrive in your role.
We are devoted to creating a safe and inclusive work environment and strongly encourage candidates of all backgrounds and expressions to apply. If you need any accommodations during the hiring process, please let us know.